Advertising and the law
- Need for self regualation
- Introduction to MRTP Act
- Introduction to ASCI and AAAI code of conduct
- The standard contract between the agency and the advertiser
- Self regulation by individual agencies
- Drugs and Cosmetics act
- Drugs control act
- Drugs and Magic remedies act
- Copyright Act
- Pharmacy Act
- Prize and competition act
- Emblems and Names act
Ethical Issues in Advertising
- Puffery
- Taste in advertising - general guidelines
- Advertising directed at cultural and religious minorities
- Advertising to children
- Use of women in advertising
- Portraying minorities and women in 'traditional' roles and occupations
- Depiction of old people
- Stereotyping - ethnic and racial
- Advertising controversial products - alcohol, tobacco, contraceptives
- Political Advertsing
- Manipulation of research in advertising
Deceptive and Unfair Practices
- False Promises
- Incomplete description
- False comparisons
- Misleading comparisons
- and-switch offers
- Visual Distortions
- False testimonials
- Partial Disclosures
- Small Print clarifications
Case Studies of selected ads that violate legal and ethical concerns
Segment 5
Consumer guidance and Protection
- Consumer Protection Act 1986
- Essential Commodity Act
- Standard of weights and Measures Act
- Packaged commodities act
- Prevention of Food Adulteration
- AGMARK, ISI
- Role of PDS and consumer co-operatives
Consumer Forums
- CGSI, CFBP, CERC, Grahak Panchayats
Social Criticisms of Advertising
- Increasing Prevalence of materialism
- Creating Artificial Needs
- Idealizing the good life
- Stressing conformity with others
- Encouraging instant gratification and a throwaway society
- Promoting the good of the individual over the good of the society
- Creating unrealistic 'ideal' characterizations
- Using appeals that prey on feelings of inadequacy
Social responsibilities of advertising
- Advertising as a moulder of thought opinion and values
Critique of Advertising
- A study of Vance Packard
- A study of Jean Kilbourne
1 comment:
hi, are there notes for segments 2, 3 and 4?
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