Next Class - 7th December 2007

In the next lecture we will be discussing Segment 7 and 8

Segment 7 Social Criticisms of advertising: deals with how advertising creates wants for a particular standard of living, lays an undue stress on material things, and wants for goods and services that we do not really need. It sees advertising as being forced on the consumer. It further talks about waste in advertising - which means unnecessary expenditure on ad campaigns which could actually be done within a much more nominal fee. Eg: Axis Bank spent 30 crores(i think) on its ad campaign, which could be done in much less.

Segment 8 Social responsibilty in advertising: this segment deals with pretty much the same thing we did last semester on corporate social responsibility and how advertising agencies as well as corporates must keep the larger interest of the society in mind while creating ads and promoting products. Many ads have been pulled off air as being considered harmful to children or the society on the whole. Further specific examples will be posted later.